Clean Beauty That Works
We have combined science backed research with high quality natural ingredients to bring you effective sustainable products.
Handmaking clean products is in our roots.
Nu ~ Elefa Meaning: "Returning to using natural elements"

Effective Ethical Haircare
Your haircare should be simple yet effective. We've sourced the highest quality ingredients from around the world to create products that will make your hair flourish.
Testimonials
I've used the DEEP Hair Serum for a while now to grow out my hair, and im seeing good results!
I really like using the DEEP Serum! It’s perfect to apply on my fingertips before taking down twists or braids, for sealing in moisture and also for moisturising my scalp. It’s lightweight and smells great. Would definitely recommend
I use the DEEP Serum on Ricardo's hair before styling and it leaves it so soft, making it 100 times easier to style.